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Dorothy Gray’s Cherry Bounce

By , 16 October, 2009, 2 Comments

In the March 27, 1950 issue of Quick Magazine (sent to me by Deanna — who continues to drag me into her snare of ephemera), an article on “Cherry Bounce,” a new color in lipstick, rouge, and nail polish from Dorothy Gray.

News of Dorothy Gray Cherry Bounce, 1950

News of Dorothy Gray Cherry Bounce, 1950

The very brief Quick article says the colors danced their way onto the fashion scene on the heels of a new dance invented by the Fred Astaire dancers.

Now dancing couples do The Cherry Bounce in store windows across the country, music publishers have translated it into sheet music and Mercury has recorded it for American’s bouncing juke boxes.

I could find very little of this dance-cum-color… A vintage ad for Dorothy Gray’s Cherry Bounce in a College of William And Mary publication, dated March 21, 1950 (link is to PDF; ad is below).

Vintage Ad For Cherry Bounce Cosmetics By Dorothy Gray

Vintage Ad For Cherry Bounce Cosmetics By Dorothy Gray

I was surprised I didn’t find anything “cherry bounce” in connection with the Fred Astaire dancers — maybe fans of Fred can turn up something about the dance? However, I was able to disc-cover that Mercury indeed did put out the Cherry Bounce recording. It was by Bobby Sherwood And His Orchestra, Mercury # 5468 (March 14, 1950)

This recording featured Kai Winding, as part of Sherwood’s orchestra; Winding would later be known for his service as Music Director for the Playboy Club — now that’s a Cherry Bounce! *wink*

Kai Winding At Playboy Club, 1966

Kai Winding At Playboy Club, 1966

If anyone has more info — especially color images of Dorothy Gray “Cherry Bounce” cosmetics, recordings of the song, copies of the sheet music, etc., please share!

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